October 9-11, 2022
Location: Snowbird, Utah
Together, with more than 175 mental health experts and leaders, we worked together to craft the design of our GRAND CHALLENGE to end the stigma around mental health and substance-use disorders.
The Design Summit was a working retreat to collaborate and problem-solve to create change.
The program included working sessions focused on equity, metrics, fundraising, and communication and outreach. Leadership development sessions, case studies on the efficacy of lowering or eliminating stigma, and opportunities for cross-promotion of partner activities also took place.
To effectively create change, we hope to see a diverse audience represented and engaged in our summit.
Frequently Asked Questions
a. The grand challenge is a national movement to eliminate the stigma around mental health and substance-use disorders in all societal sectors. We will be establishing metrics to ensure success; to create an outreach plan to connect hard-to-reach and marginalized communities; to build the infrastructure to share resources and communicate best practices; and to pilot projects to identify new successful models. As we work together and unite voices, we will stop stigma and reduce suffering.
a. Collective impact is a network of community members, organizations, and institutions that advance equity by learning together, aligning, and integrating their actions to achieve population and systems-level change.
We have adopted this approach and the five essential elements of a successful Collective Impact initiative to solve a social problem in our work. These include:
- A common agenda, shaped by collectively defining the problem and creating a shared vision to solve it.
- Shared measurement, based on an agreement among all partners to track and share progress in the same way, allowing for continuous learning, improvement, and accountability.
- Mutually reinforcing activities, integrating the partners’ many different activities to maximize the result.
- Continuous communication to provide transparency and build trust.
- A backbone team dedicated to aligning and coordinating the group’s work.
a. We draw on the work of Christina Economos, Ph.D., who led a research team in a 2001 to study social movements, social transformation, social change, and social marketing. Her report outlines 10 key elements of a successful social movement. Her work also contributed to the developing of Collective Impact, a model of large-scale social change.
b. 10 Key Elements of a Successful Social Movement Dr. Economos studied past successful social movements that shifted behavior in America 180° on a specific issue, including seat-belt usage, tobacco, recycling and breastfeeding. By studying each of these in detail, she identified the critical components of a social movement.
- Frame the objective as a crisis. While it's true that there's an aspirational side to every initiative, people will not give it the attention it requires unless there's a clear and threatening problem that will personally cause harm to many people.
- Science-based research, evidence and data must be collected and synthesized in an easy-to-access manner so people can see what needs to be addressed.
- Economics must be spelled out, i.e., the dollar cost of not addressing the crisis.
- Sparkplugs are the champions, the human actors that push for results, especially where there are challenges.
- Coalition development is key to mobilizing networks of people who share the common agenda.
- Advocacy is critical to create change at all levels, from grassroots to policy.
- Government involvement is key as people look to their local, state and federal officials to advocate for effective strategies and push forward solutions.
- Mass communication reaches large audiences, raises awareness, and influences public will.
- Policy and environmental change make creating and sustaining systemic change possible.
- A plan that brings all the above together and is shared widely reassures people that they are joining something well thought out. The plan must be flexible enough to take advantage of opportunities and adapt to the unexpected.
- American Foundation for Suicide Prevention
- American Psychiatric Association
- American Psychological Association
- Association of State and Territorial Health Officials
- The Carter Center
- The Human Rights Campaign
- Huntsman Mental Health Institute
- The Jed Foundation
- The Mental Health Coalition
- National Alliance on Mental Illness
- The National Association of Social Workers
- National Institute on Drug Abuse
- One Mind
- Rural Behavioral Institute
- Substance Abuse and Mental Health Services Administration
- Society for Human Resource Management
- Stanford Center for Youth Mental Health and Wellbeing
- University of Utah
a. For attendance, our target audience are institutions, companies and leaders who are well integrated into communities, policymaking, fundraising and research. b. Our target audience for the grand challenge is the public at large. A large initiative requires a large audience.
a. The event is Oct. 9-11, 2022, at Snowbird Resort.
a. To activate our national network – This group will be the first tier of building a national network. b. To improve the quality and impact of the attendees – Provide them with new resources, including information on fundraising, communicating and measuring, as well as new partners and collaborators, to enhance their results. c. To establish our context – What is stigma? Why is it so important to build a grand challenge to attack it? What is a grand challenge and how does it work?
a. The agenda is currently in progress, but the program will include working sessions focused on equity, metrics, fundraising, and communication and outreach. Leadership development sessions, case studies on the efficacy of lowering or eliminating stigma, and opportunities for cross-promotion of partner activities will also take place.