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Why Mental Health?

Mental health impacts everyone. All social classes, all races, all professions, all genders. One in 5 U.S. adults experience mental illness each year.

One in 20 U.S. adults experience serious mental illness each year. One in 6 U.S. youth aged 6-17 experience a mental health disorder each year. By age 14, 50% of all lifetime mental illness begins; and 75% by age 24. Suicide is the second leading cause of death among people aged 10-34. *Sourced from National Alliance on Mental Illness 2022

Stigma is a problem that prevents policymakers from crafting laws free of discrimination and stops health care workers and first responders from providing the best possible care. Stigma keeps people from seeking the treatment they need, robs them of their joy in life, their well-being, and worst case, results in ultimate harm.

Our goal is to pose a grand challenge to our friends, family, employers, health care providers and governments to end the stigma around mental health and substance-use disorders to establish true well-being.

Illustration of a brain made of up of diverse people having conversations about mental health.


Partner Organizations

Join the fight to eliminate stigma

Watch this video to see some of our partners and learn why they joined the grand challenge.

Goals of The Grand Challenge

Hands embracing

Develop a strategy to eliminate stigma from all sectors of society: families, schools, religious institutions, media, communities, businesses and government organizations, including:

Establishing metrics and sustainable funding models

Building infrastructure to coordinate and communicate evidence-based best practices

Creating outreach plans to connect to hard-to-reach and underserved communities and populations

Hosting pilot projects and gathering evidence to identify new success models

Stop Stigma Together Design Summit

Oct. 9-11, 2022
Snowbird, Utah

Learn More

Our Leadership