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Why Mental Health?

Mental health impacts everyone. All social classes, all races, all professions, all genders. One in 5 U.S. adults experience mental illness each year.

One in 20 U.S. adults experience serious mental illness each year. One in 6 U.S. youth aged 6-17 experience a mental health disorder each year. By age 14, 50% of all lifetime mental illness begins; and 75% by age 24. Suicide is the second leading cause of death among people aged 10-34. *Sourced from National Alliance on Mental Illness 2022

Stigma is a problem that prevents policymakers from crafting laws free of discrimination and stops health care workers and first responders from providing the best possible care. Stigma keeps people from seeking the treatment they need, robs them of their joy in life, their well-being, and worst case, results in ultimate harm.

Our goal is to pose a grand challenge to our friends, family, employers, health care providers and governments to end the stigma around mental health and substance-use disorders to establish true well-being.

Illustration of a brain made of up of diverse people having conversations about mental health.


Logos of anti-stigma national partners

Join the fight to eliminate stigma

Watch this video to see some of our partners and learn why they joined the grand challenge.

Goals of The Grand Challenge

Hands embracing

Develop a strategy to eliminate stigma from all sectors of society: families, schools, religious institutions, media, communities, businesses and government organizations, including:

Establishing metrics and sustainable funding models

Building infrastructure to coordinate and communicate evidence-based best practices

Creating outreach plans to connect to hard-to-reach and underserved communities and populations

Hosting pilot projects and gathering evidence to identify new success models

Stop Stigma Together Design Summit

Oct. 9-11, 2022
Snowbird, Utah

Learn More

National Steering Committee

Dr. Eve Byrd

Director, Carter Center Mental Health Program

Dr. Emily Einstein

Chief of Science Policy, National Institute on Drug Abuse (NIDA)

Anita Everett

Director, Center for Mental Health Services United States, Health and Human Services, Substance Abuse and Mental Health Services Administration 

Dan Gillison

CEO, National Alliance on Mental Illness

Seth Kahan

Founder CEO, Visionary Leadership

Darrell G. Kirch, MD

President Emeritus, Association of American Medical Colleges

Dr. Glen Kreiner

L.S. Skaggs Presidential Chair of Business Ethics, University of Utah

Dr. Saul Levin

Chief Executive Officer and Medical Director, American Psychiatric Association (APA)

Dr. Janet Lindow

Executive Director, Rural Behavioral Health Institute

John MacPhee

CEO, The JED Foundation

Doreen Marshall

Vice President, Mission Engagement American Foundation for Suicide Prevention

Gary Mendell

Founder and CEO, Shatterproof

Mark Hyman Rapaport, MD

CEO, Huntsman Mental Health Institute

Jared Skillings

Chief of Professional Practice, American Psychological Association

Dr. William A. Smith

Chief Executive Administrator for Justice, Equity, Diversity, and Inclusion, Huntsman Mental Health Institute

Tiffani Bell Washington

 Trustee, Black Psychiatrists of America

Huntsman Family Representatives